Brix & Mortar

Brix & Mortar · Campbell, California · Est. 2010

Brix & Mortar.
A marketing practice for operators.

Brix & Mortar is a small, deliberate consulting practice for California multifamily owners and contractors. We work from one desk in Campbell and serve clients in San Jose, Los Angeles, and Sacramento.

Paid search. Landing pages. Local search. Website strategy. Analytics. AI search visibility. Six disciplines, run by people who do the work themselves.

§ The thesis

Most businesses do not need another agency. They need someone who understands the problem, does the work, and answers the phone.

§ 01 — Practice

Six disciplines.
One operator.

The list is what it is because that is what the work actually requires. Nothing is outsourced, nothing is decorative, and nothing is sold for its own sake.

01

Paid Search

Google Ads built around lead generation and revenue — not ecommerce vanity, not impressions. Written, structured, and watched by hand.
02

Landing Pages

Purpose-built pages designed to convert traffic into calls and qualified leads. Single intent. Loaded fast. Written in plain English.
03

Local Search

Google Business Profile optimization, location authority, and the unglamorous citation work that produces local visibility.
04

Website Strategy

Positioning, messaging, site architecture, and conversion planning. The thinking that has to happen before the building starts.
05

Analytics & Tracking

GA4, call tracking, attribution, event tracking, measurement that ties spend to phone calls and contracts.
06

AI Search Visibility

Content systems and site structure designed to earn visibility in both traditional search and AI-driven answer engines.

§ 02 — Work

A short list of real
California operators.

Black and white plate of an independent Subaru service garage at dusk
Plate 03Independent Subaru specialist

Project 03

Garage One Subaru

Paid Search · Local Search · Landing Pages

A specialist garage that competes against dealer service departments. Built the paid-search account, rebuilt the booking page, and tightened the Google Business Profile so the right cars find the right door.

Black and white plate of an electrician service van outside a mid-century California building
Plate 04California licensed electrical contractor

Project 04

Heritage Electric

Paid Search · Landing Pages · Analytics

An established electrical contractor with the trucks, the crews, and the work — but a phone that did not ring enough. Lead-gen campaigns, a single conversion page, call tracking tied to the calendar.

Black and white plate of a California multifamily apartment building facade
Plate 05Multifamily owner-operator

Project 05

Pumphrey & Co.

Website Strategy · Local Search · AI Search Visibility

An owner-operated multifamily portfolio that needed a serious website, not a brochure. Positioning, architecture, and the structural work that helps a small operator look like the institution it actually is.

The roster is intentionally short. Most engagements last years. New work is accepted twice a year, when the calendar allows.

References available on request

§ 03 — Clientele

Built for owners
who take the calls themselves.

Industry

Multifamily, trades, design-build, independent service operators

Geography

San Jose · Los Angeles · Sacramento

Stage

Owner-operated. $2M – $80M revenue. No marketing department.

Posture

Operator first. Allergic to jargon. Pays attention.

§ 04 — Engagement

Transparent terms.
No retainers in disguise.

Every engagement starts with a defined scope. You work directly with Baron. No account managers. No handoffs. Four to six active clients at a time.

Monthly Engagements

Google Ads Management

Starting / mo

$1,250

Local Search & Visibility

Starting / mo

$850

Paid Search + Local Search Programs

Starting / mo

$1,950

Multi-location, multifamily, and complex lead-generation programs are scoped individually.

One-Time Work

Landing Pages

Starting

$1,200

Website Projects

Starting

$3,500

Marketing Automation & CRM Setup

Starting

$1,250

AI Workflow Implementation

Starting

$1,500

Ad spend goes directly to Google or Meta. It never passes through Brix & Mortar.

Most engagements fall between $1,950 and $6,000 per month depending on scope, number of locations, reporting requirements, and campaign complexity.

Plans on a workbench

§ 05 — Operating Philosophy

The job is not to perform marketing. It is to understand the business, do the work, and produce a phone call from a prospect who can pay. Everything else is decoration.

— Brix & Mortar · Campbell, CA

Inquiries

Write directly.
Tell us about the business and the work.

baron@brixmortar.co

Replies within one business day.