Brix & Mortar

Brix & Mortar — Marketing for Multifamily & Construction

Marketing for multifamily owners
and the contractors who build for them.

One operator who understands both sides of the property. The people who own the units, and the people who build them. I turn that into phone calls from prospects who can pay.

Paid search. Landing pages. Local search. Website strategy. Analytics. AI search visibility. Six disciplines, run by people who do the work themselves.

§ The thesis

Most businesses do not need another agency. They need someone who understands the problem, does the work, and answers the phone.

§ 01 — Practice

Six disciplines.
One operator.

The list is what it is because that is what the work actually requires. Nothing is outsourced, nothing is decorative, and nothing is sold for its own sake.

01

Paid Search

Google Ads built around lead generation and revenue — not ecommerce vanity, not impressions. Written, structured, and watched by hand.
02

Landing Pages

Purpose-built pages designed to convert traffic into calls and qualified leads. Single intent. Loaded fast. Written in plain English.
03

Local Search

Google Business Profile optimization, location authority, and the unglamorous citation work that produces local visibility.
04

Website Strategy

Positioning, messaging, site architecture, and conversion planning. The thinking that has to happen before the building starts.
05

Analytics & Tracking

GA4, call tracking, attribution, event tracking, measurement that ties spend to phone calls and contracts.
06

AI Search Visibility

Content systems and site structure designed to earn visibility in both traditional search and AI-driven answer engines.

§ 02 — Clientele

Built for owners
who take the calls themselves.

Industry

Multifamily, trades, design-build, independent service operators

Geography

California and the West. Remote and on site.

Stage

Owner-operated. $2M – $80M revenue. No marketing department.

Posture

Operator first. Allergic to jargon. Pays attention.

Baron Van Huisen

§ 03 — Introduction

Hi, I'm Baron.
The person you'd actually be working with.

I started Brix & Mortar because owners and contractors kept getting handed the same marketing built for somebody else's business, run by people who'd never read a lease-up schedule or sat through a rough-in inspection. I wanted people to reach one person who's actually done the work, not a rotating account team. If you own units or build them, I'd like to help get your phone ringing with people ready to sign.

Inquiries

Write directly.
Tell us about the business and the work.

baron@brixmortar.co

Replies within one business day.