Digital marketing for multifamily and construction
Most businesses don't need a bigger agency.
They need someone who understands the problem, does the work, and answers the phone. I'm Baron Van Huisen. Fifteen years building acquisition systems for multifamily owners and construction firms in California. Most of the work is finding where the money leaks between the click and the contract, then closing it.
Who You're Hiring
Brix & Mortar is me.
Multifamily runs on occupancy, and the number that matters is what a signed lease actually cost you. Most owners have a portfolio, a budget sitting on each property, and nobody able to produce that number.
Contractors have the opposite problem. The phone rings plenty. Half of it is not worth the drive, and the spend from March never gets tied back to the jobs that closed in April.
Two different systems. I build both and I run them myself, which is why the client list stays short. You email me, I answer.
What usually brings people here.
Multifamily
- Your ILS spend climbs every year and the leads are shared with three other properties.
- You know your cost per lead. Nobody can tell you your cost per signed lease.
- A lease-up with a delivery date and not enough traffic yet.
- Concessions are quietly covering for a marketing problem.
Contractors & Construction
- The phone rings, but half of it is jobs too small to be worth taking.
- You can't trace last month's spend to last month's jobs.
- Companies you've never heard of sit above you in the map pack.
- The lead went to whoever called back first, and it wasn't you.
Get Started
Tell me what isn't working.
Send me a note about your situation and I'll tell you what I'd do about it. If I'm not the right fit, I'll say so.